Think. Make. Win.
It was time to put the Virgin back into Virgin Australia. The brand roars to life in their latest campaign called Uptimism.
The campaign carried a new sense of optimism in a category riddled with negativity.
We built a microsite that introduced people to Optimism. The site was built upside-down prompting users to scroll Up instead of down.
Check out the microsite
We even took a dig at Qantas, a major competitor who’s message was all about coming home.