Cesar Canada wanted to generate buzz and demand for their NEW Cesar Bistro Food for Small Dogs before the product even hit shelves.
We called on our Facebook fans to create custom Cesar Bistro Profile pics featuring their small dog. Fans who acted fast received an exclusive Cesar Bistro Gourmet Dining Kit. The kit was packed with a sample of Cesar Bistro, a Cesar branded handkerchief and placemat, an elegant silver serving spoon and dish and a personalized letter from Cesar.
By the end of the 4th day, we had sent 400 kits, generated 1,200 profile pictures gained 2.5+ million unique impressions and established a loyal (and furry) fan base.