Think. Make. Win.
It began with a challenge from Montreal Canadien's defenseman PK Subban and spiraled into a nationwide phenomenon.
A special page on aircanada.com was dedicated to the videos.
We strung all of our voices together creating the worlds largest Christmas carol. Then, we hand delivered the carol on iPads to sick kids across Canada – just in time for Christmas.
Word of our carol spread far and wide.
Together, we proved that our hearts could make their spirits a little brighter.