It's back to school season and that means moms across Canada are preparing. As the store that offers it all, Walmart wanted to call out to a variety of moms: from emotional to thrifty to fashionista. Through a series of preroll videos, we let them know that Walmart is the back to school store for every mom.
Your gums are bleeding...
It's a new era for Air Canada and to kick it off I launched a whole new fleet of aircraft.
To launch the refreshed Smirnoff Ice, the brand needed a whole new look, feel and attitude. Through a multi-touchpoint integrated campaign, young adults across Canada saw Smirnoff Ice in a whole new light in the summer of 2013.
HSBC believes that behind every door is an opportunity. To showcase our philosophy, we developed three unique installations and placed throughout Vancouver International Airport.
A small red door called on passerby to interact and when opened, presented an opportunity. One door led to Wimbledon in London; another, the Rugby Sevens in Las Vegas.
For the largest health and beauty launch of 2013, J&J wanted to illustrate the power of their latest product, Listerine ULTRACLEAN. The campaign went on to be so successful, Listerine was unable to keep up with demand and the commercial has since been adapted for the US and Australia.
Rolex wanted to debut on social media.
With a rich history dating back decades, the luxury watch brand had some good stories to
tell. And where else do people brag about their achievements but on
Facebook? Facebook timeline had recently launched, providing the perfect
backdrop to tell the Rolex story dating back to the companies
foundation. Take a look at the live Facebook page.
Cesar Canada wanted to generate buzz and demand for their NEW Cesar Bistro Food for Small Dogs before the product even hit shelves.
We called on our Facebook fans to create custom Cesar Bistro Profile pics featuring their small dog. Fans who acted fast received an exclusive Cesar Bistro Gourmet Dining Kit. The kit was packed with a sample of Cesar Bistro, a Cesar branded handkerchief and placemat, an elegant silver serving spoon and dish and a personalized letter from Cesar.
By the end of the 4th day, we had sent 400 kits, generated 1,200 profile pictures gained 2.5+ million unique impressions and established a loyal (and furry) fan base.